TNEDI Snapshot

So we can get to know you!

Name(Required)

First Last

Email(Required)

Email required for validation as well as for the save and continue ability located at the bottom of the form.

Preferred Pronouns(Required)

Position(Required)

Housekeeping(Required)

I agree to the privacy policy.

I understand that this information is confidential and will be not be shared with third-parties unrelated to the scope of the project.

Additionally, I understand that at any time after the project completion, I can request under GDPR standards for my information to be deleted prior to the automatic deletion period of 60 days after the project has ended.

Who do you like to serve?

What achievement whether personally or professionally are you most proud of?(Required)

Who do you serve or seek to serve?(Required)

What are some of the common problems they suffer from?(Required)

Why do you enjoy serving these individuals/groups?(Required)

What don’t you like about engaging with these individuals?(Required)

How do things feel..to you?

What areas do you feel less confident in within your personal and professional brand?(Required)

What would your consumer do if your brand didn’t exist? Where would they go to solve their problem?(Required)

What would you do if the brand didn’t exist? Would it matter?(Required)

Why should the consumer care about your brand beyond the products/services offered?(Required)

Things admired and inspired.

What are examples of 3 brands you admire?(Required)

List 3 things that make them lovable to you.(Required)

List 3 things you would love them to be better at.(Required)

Identity Quest

What 3 words would you use to best describe True North EDI?(Required)

How well does the current logo communicate the brand's identity?(Required)

Drag the groups below in the order that you personally feel represents True North EDI

Lovable Challenge

You have both an established but rapidly declining brand (A). And a new lower priced challenger brand that's growing fast from a very small base (B). Do you:(Required)

Protect Brand A

Open More Resources for Brand B

Push Both Brands

Lovable Brand Statement

_________ is designed to _________. It helps solves the issues of _________, _________ and _________ for _________, and _________ by _________.

OR

_________ provides a way _________ so that _________

e.g The __________ brand provides a way to do something that addresses their need(s) so that target group of people can benefit

My Lovable Brand Statement(Required)

Pick one of the formats above and share what your brand statement would be.

Phone

This field is for validation purposes and should be left unchanged.

True North EDI